Trade Stand Exhibitor
Visitors
- 25,000 visitors in 2009
- An anticipated 2010 audience of 30,000
- Affluent and diverse audience
- 70% of visitors are women
Collection Point
- For a nominal fee, leave large, bulky purchases at our collection point, adjacent to the Shopping Pavilion.
Exhibitor Parking
- Extra space to accomodate caravans/motor homes for on site living
- Access to power included
Artists impression of the Shopping Pavilion

The British Open Show Jumping Championships is the climax to the indoor show jumping season, and attracts many of the best riders in the world to compete for the prestigious title.
Now firmly established on the equestrian calendar, the 2010 show promises to deliver even more thrilling entertainment and high class competition and is set to be the biggest yet with a brand new line-up planned. The Show is expecting record ticket sales with boyband Dakota playing live on Saturday night and our H-Factor winner wowing the audience with their unique display every day.
Positive feedback from last year means the Trade stands will remain in Pavilion 1. The Shopping Pavilion will still be located directly adjacent to the International Arena, a layout which has proved incredibly popular with visitors since the relocation of the Show in 2007 to the NEC, and it will also house the Main Entrance.
The Parelli Zone will also return to the British Open in 2010 after the popularity it received in 2009. A number of demonstrations will take place each day in The Parelli Zone, situated within the Shopping Pavillion, which has been added to increase visitor footfall for exhibitors.
If you want to be part of the action and take advantage of our affluent and annually growing audience that this show offers, then book your stand space now!
Here's what our exhibitors have to say about their experiences at the British Open:
- ‘’2009 was our first year at The British Open and we are thrilled to report it exceeded our sales expectations. From the excellent range of customers to the professional organising we received from Grandstand Event Management, this is one show we will never miss off our events list’’. Spinney Cottage
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‘’It proved to be a brilliant start to the year; it was very successful and it delivered everything we expected, within a great atmosphere’’. Diane Hennchen
- "Having attended the British Open for the past three years, it has become one of our “must do” events where we achieve excellent sales. We would strongly recommend it to any exhibitor.’’ Matchmakers
- "Awesome!!! Best show ever done, can’t wait until the next one." Ask Sal


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