Following the hugely successful 2009 Horse of the Year Show (HOYS), Grandstand Group is predicting the 2010 British Open Show Jumping Championships will be the biggest ever with the event expecting record ticket sales. The dates (Wednesday 7th – Saturday 10th April) have been strategically placed to coincide with the UK’s local authority school holidays and are allocated to close the Show with the Championship Final on Saturday evening. With no split performances, tickets are now valid all day to fill the increased capacity venue. There are many commercial opportunities companies can take advantage of during the British Open from trade stand space in the Shopping Pavilion to sponsorship packages and corporate hospitality.
SPONSORSHIP
As the British Open 2010 is set to be the biggest to date, a close association with the Show through sponsorship offers fantastic opportunities for sponsors to receive maximum return on investment whilst delivering excellent brand exposure via television and extensive media activities.
Sponsorship packages at the BOSJC are designed to deliver against set objectives, budgets and requirements. The Commercial department work closely with sponsors over a year round marketing platform to ensure return on investment is maximised. Sponsorship packages range from single class sponsorship to the new Gold and Platinum packages which offer unrivalled opportunities for partners to connect and build relationships with their target market. Sponsorship package benefits can include class naming rights, branding in the International Arena and corporate hospitality among others. The Show’s partners and associates are also able to enjoy the many commercial benefits, activation programmes and lucrative branding opportunities available.
With different levels of sponsorship options available at the BOSJC, involvement is only limited to the imagination!
Helena Pettit, Managing Director of British Open organisers, Grandstand Event Management, commented: “Sponsorship at the British Open offers companies a unique and unrivalled opportunity not only to profile their business to a targeted audience but also to invest in the future of Equestrian Sport in the UK through exciting and innovative avenues. Strong relationships are built with our sponsors to ensure packages can be specifically tailored to their budget and requirements and to guarantee maximum return on investment from all proposed activity.”
Why Sponsor?
• Over 42 hours of Peak Time Horse & Country TV coverage
• FEI 4* International event attracting world-class riders
• 30,000 visitors to the BOSJC website per quarter, 60% of these are unique users
• 950,000 leaflet distribution
• Extensive national, regional and equestrian media coverage
• 30,000 attendees over 4 days – Predominately ABC1 female/family bias
• Hosts Britain’s top indoor cross country event
• Formal recognition as a sponsor to the British Open Show Jumping Championships
• Cross promotional opportunities
If you are interested in sponsorship or would like more information please do not hesitate to contact the sponsorship department on 01582 711411 or email sponsorship@britishopenshowjumping.com
SHOPPING PAVILION
Following the successful reformat at the 2009 Show, exhibitors will again be placed in the spacious Shopping Pavilion directly between the International Arena and the Parelli Zone making it the heart of the Show. See artist’s impression below.
Grandstand Event Management Ltd reserves the copyright of this image. The image is for illustration purposes only and the final layout may vary. A high resolution version is available on request.
Stands are available in a variety of sizes with a basic package consisting of a shell scheme with a fascia name board, lighting and carpet. Additional benefits are available.
Helena Pettit commented: “This year’s British Open is set to be the biggest show to date. Last year’s changes to the Shopping Pavilion significantly improved the Show for both our exhibitors and visitors. This improvement, plus the developments at the NEC, means the show is set to grow further and exhibitors are keener than ever to benefit from these positive changes.”
If you have any queries or if you would like to discuss your requirements please contact us on 01582 711 411 or email exhibitions@britishopenshowjumping.com.
CORPORATE HOSPITALITY
Why not treat yourselves and your guests to VIP Hospitality dining at the British Open Show Jumping Championships? The hospitality package provides unrivalled views over the International Arena where you can dine whilst watching what will be a spectacular equestrian show. From the 7th – 10th April, Birmingham’s NEC will be transformed into the ultimate indoor equestrian venue where the hospitality area is renowned for its lavish cuisine.
If you’re looking for a VIP experience combined with the most extensive views of the Show, this prestigious location is ideal. From the moment you enter this exclusive facility its rich ambience confirms both you and your guests are about to enjoy an outstanding experience. From opulent table settings to atmospheric ringside views, VIP Hospitality ensures memories will last forever.
Prices start from £145 plus VAT per person and with limited space, we would suggest that you book early to avoid disappointment.
Package includes:
Champagne on arrival
Complimentary bar comprising house wines & spirits, beer & soft drinks
Ringside dinning – Sumptuous three course lunch or dinner
Hostesses in attendance
Exclusive hotel booking service
Guided course walk of a selected class
VIP parking – one per two guests
VIP cloakroom
Complimentary programmes
To reserve your VIP experience at the British Open, contact our VIP Hospitality department: 01582 711 411 or e-mail: hospitality@britishopenshowjumping.com.