Did you know the equestrian industry is worth around £4.2 billion per year, and that excludes racing! The number of people who ride has almost doubled in the last seven years, with 25% of households having some interest in the horse industry. Great Britain has brought home hundreds of international medals over the years and on a local level millions of people are involved with horses as the equestrian industry continues to grow at a tremendous rate.
Grandstand Group, organiser of Horse of the Year Show (HOYS) and the British Open Show Jumping Championships, has proved that these Shows have the ability to align top brands with a loyal, affluent and prestigious audience who are passionate about their sport.
To celebrate the on-going success of these shows we are offering sponsors the chance to tap into one of the UK’s fastest growing markets and secure a diamond as well as a fantastic British Open sponsorship opportunity in the process!
Specially selected companies have been sent out unique cards, inviting them to join in the celebration and win a certified 0.70 Carat Diamond. Each card leads them to a secret website where they can tap in their individual activation code to be in with the chance of winning this truly magnificent sparkler.
The lucky winner will also receive a Sponsorship Opportunity Taster worth £12,500! – giving their business the exclusive naming rights of the exciting British Open Knock-Out Competition on Saturday Evening’s performance. This International Show Jumping Class is extremely popular and pulls massive crowds as well as some of the biggest names in the equestrian world.
With huge audiences and media interest we are able to provide sponsors with outstanding marketing, branding and promotional opportunities. Any company who didn’t receive an invitation can still receive a tailor-made sponsorship proposal plus a three minute DVD produced by SKY showing a montage of highlights from HOYS. Contact the Grandstand Sponsorship Team on 01582 711411 or by email: sponsor@grandstand.co.uk
Top 10 reasons why you should sponsor in 2008:
- 28% OF THE POPULATION are actively interested in horses (excluding racing)
- The EQUESTRIAN market is vastly untapped allowing plenty of opportunities for brands to maximise return
- Align your brand with an event which plays host to some of the UK’s most talented equestrian sporting individuals
- NEW Sky Sports three year agreement for HOYS 2008 – 2010
- 12 MONTH MARKETING PLATFORM that will maximise a sponsorship exploitation programme
- PROMINENT EXPOSURE to brands with a similar target audience enabling cross promotional opportunities to a captive audience
- PRESTIGIOUS association with renowned National Events
- OPPORTUNITY to differentiate from other brands
- PENETRATION of new communication channels
- EXTENSIVE audience reach through marketing mediums attached to both shows
2008 Sponsorship/Marketing Opportunities Include:
- Title Sponsor (includes naming rights)
- Official Timing Sponsor
- Official Partner Sponsorships
- Associate Sponsorships
- Broadcast Sponsorship
- Corporate Hospitality